GAS Reactive
GAS Reactive is a database containing names, previous and new addresses along with move dates and is designed to identify individuals who have recently moved residences. As of June 2024, the file contains data on over 20 million individuals.
Introduction
What it is:
GAS Reactive is a data file that enables a business to track individuals who have recently moved and registered their new addresses. This is vital for companies that need to ensure that their contact lists are up to date by capturing recent address changes. This dataset ensures continued communication with consumers who have relocated. The GAS Reactive file includes a variety of data fields to help businesses identify and update records of individuals who have moved.
The specific data available within the GAS Reactive file typically includes:
Full Name: The name of the individual who has moved.
Previous Address: The former address of the individual.
New Address: The updated address where the individual has moved to, if available.
Move Date: The date when the move was recorded or reported.
Verification Status: Information on whether the move has been verified.
Verified Forwarding Addresses: Verified new addresses provided by the individual or identified through reliable sources.
New Occupier Details: Information about the new occupier at the previous address (if available).
Source Information: Details about where the move data was obtained from, such as utility companies, financial institutions, or other verified sources.
This comprehensive dataset helps ensure that businesses maintain accurate contact lists, reducing the risk of sending communications to incorrect addresses and improving overall campaign effectiveness.
Legal Compliance
Relevant Regulations:
GAS Reactive ensures companies comply with regulations such as the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Under the General Data Protection Regulation (GDPR), it is important for businesses to ensure that the data they hold for their customers is accurate and relevant.
Compliance Benefits:
By utilising GAS Reactive, companies can avoid potential fines and legal issues associated with holding outdated or inaccurate data, while enhancing their brand reputation by maintaining up-to-date and accurate contact lists.
Benefits for Businesses
Operational Benefits:
GAS Reactive improves data accuracy by providing recent address changes, minimising the chances of lost communications with customers who have moved.
Reputational Benefits:
Maintaining accurate contact lists ensures that communications are directed to the correct recipients, preserving a company’s professional image and customer relationships.
Financial Benefits:
By removing the costs associated with returned mail and improving the effectiveness of marketing and communication campaigns, companies can achieve a higher ROI and reduce operational costs.
Data Collection
Sources of Information:
The GAS Reactive data is maintained and supplied by Sagacity (formerly known as the REaD Group) and is collected from multiple sources, including redirection information from the Royal Mail, as well as other reputable change-of-address services.
Data Accuracy and Updates:
The GAS Reactive data is updated regularly, typically daily, to ensure that the information available is as up to date as possible and to minimise the risk of using outdated or incorrect contact details. Regular updates ensure contact lists are current and reliable.
Application and Usage
Use Cases:
Businesses utilise GAS Reactive to cleanse and update their contact lists, so they have the most current addresses for their customers. This is vital for direct mail marketing, customer service, and other communication campaigns.
Implementation:
Companies can integrate GAS Reactive data into their CRM systems or use it as part of their data cleansing services to routinely check and update their contact lists. This helps maintain the quality and effectiveness of business communications.
