Experian Absolute Movers
Absolute Movers is a database containing names, previous and new addresses along with move dates and is designed to identify individuals who have recently moved residences. As of June 2024, the file contains data on approximately 15 million records.
While not legally mandatory, using Absolute Movers is considered best practice within the industry as this database provides valuable insights for any company aiming to maintain accurate and up-to-date contact information by capturing the latest address changes, ensuring effective communication with relocated customers and improving overall data quality.
Introduction
What it is:
Absolute Movers is a data file that enables a company to track individuals who have recently moved and registered their new address. This service is vital for companies that need to ensure that their contact lists are up to date by capturing recent address changes. This dataset ensures continued communication with customers who have relocated.
The specific data available within the Absolute Movers file typically includes:
Full Name: The complete names of individuals who have moved.
Previous Address: The old address from which the individual has moved.
New Address: The new address to which the individual has moved.
Move Date: The date on which the individual moved.
This information allows businesses to update their contact lists with accurate address details, reducing the chances of undelivered mail and improving the overall effectiveness of communication efforts.
Legal Compliance
Relevant Regulations:
Absolute Movers ensures companies comply with regulations such as the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Under the General Data Protection Regulation (GDPR), it is important for businesses to ensure that the data they hold for their customers is accurate and relevant.
Compliance Benefits:
By utilising Absolute Movers, companies can avoid potential fines and legal issues associated with holding outdated or inaccurate data, while enhancing their brand reputation by maintaining up-to-date and accurate contact information.
Benefits for Businesses
Operational Benefits:
Absolute Movers improves data accuracy by providing recent address changes, minimising the chances of lost communications with customers who have moved.
Reputational Benefits:
Maintaining accurate contact lists ensures that communications are directed to the correct recipients, preserving a company’s professional image and customer relationships.
Financial Benefits:
By removing the costs associated with returned mail and improving the effectiveness of marketing and communication campaigns, companies can achieve a higher ROI and reduce operational costs.
Data Collection
Sources of Information:
The Absolute Movers data is maintained and supplied by Experian and is collected from multiple reputable sources, including credit reference agencies, utility companies, as well as other reputable change-of-address services.
Data Accuracy and Updates:
The Absolute Movers data is updated regularly, typically daily, to ensure that the information supplied is as up to date as possible and to minimise the risk of using outdated or incorrect contact details. Regular updates ensure contact lists are current and reliable.
Application and Usage
Use Cases:
Businesses use Absolute Movers to cleanse and update their contact lists, so they have the most current addresses for their customers. This is vital for direct mail marketing, customer service, and other communication campaigns.
Implementation:
Companies can integrate Absolute Movers data into their CRM systems or use it as part of their data cleansing services to routinely check and update their contact lists. This helps maintain the quality and effectiveness of business communications.
