Re-mover Goneaways
Re-mover Goneaways is a database designed to identify and suppress individuals who have recently moved residences, data available is names, previous and new addresses, move dates, along with other information where available such as email addresses or telephone numbers, where contacts have passed away, data available is names, addresses, date of death and source of the death record, or where individuals have opted out of marketing communications, data available is names, addresses, opt-out date and type of opt-out.
As of June 2024, the Re-mover Goneaways file contains over 25 million records. While not legally mandatory, using the Remover file is considered best practice within the industry as this database provides valuable insights for any company aiming to maintain accurate and up to date contact information by capturing the latest information for each individual so that companies can keep their contact lists accurate, enhancing communication effectiveness and compliance with privacy regulations.
Introduction
What it is:
Remover is a data suppression file that enables a company to identify and suppress records of individuals who have moved, passed away, or opted out of marketing communications. This service is vital for companies that need to ensure that they maintain accurate and respectful contact lists, which will enhance the effectiveness of their communications.
The specific data available within the Remover file typically includes:
For Moved Individuals:
- Full Name: The full name of the individual who has moved.
- Old Address: The previous address before the move.
- New Address: The new address after the move (if available).
- Move Date: The date when the move was recorded.
For Deceased Individuals:
- Name: The full name of the deceased individual.
- Address: The last known address of the deceased.
- Date of Death: The recorded date of death.
- Source of Death Record: The origin of the death record information (e.g., probate registry, hospital records).
For Opted-Out Individuals:
- Name: The full name of the individual who opted out.
- Address: The address of the individual.
- Opt-Out Date: The date when the opt-out preference was recorded.
- Type of Opt-Out: The specific type of marketing communications the individual opted out from (e.g., postal mail, email).
Legal Compliance
Relevant Regulations:
Remover helps businesses comply with regulations such as the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). Under both of these regulations, it is important for businesses to ensure that the personal data they hold for their customers is accurate and relevant.
Compliance Benefits:
By utilising Remover, companies can avoid potential fines and legal issues associated to outdated or incorrect data, while respecting consumer privacy preferences, respecting the privacy and dignity of deceased individuals and their families, and enhancing their brand reputation by maintaining up to date and accurate contact information.
Benefits for Businesses
Operational Benefits:
Remover improves data accuracy by identifying and suppressing records of individuals who have moved, passed away, or opted out of marketing communications, minimising the risk of causing distress to families with unwanted communications, reducing the chances of undelivered mail and other communication issues.
Reputational Benefits:
Maintaining respectful and accurate contact lists ensures that communications are not sent to deceased individuals, that communications are directed to the correct and appropriate recipients, and communications are not sent out to people who have opted out of receiving marketing communication thereby preserving a company’s professional image and customer relationships.
Financial Benefits:
By removing the costs associated with returned mail and improving the effectiveness of marketing and communication campaigns, companies can achieve a higher ROI and reduce operational costs.
Data Collection
Sources of Information:
Remover is maintained and supplied by The Ark and the data is collected from multiple reputable sources, including:
- Royal Mail’s National Change of Address (NCOA)
- Probate records
- Funeral directors
- Direct input from individuals
- Other verified opt-out lists
Data Accuracy and Updates:
The Remover data is updated regularly, typically weekly, to ensure that the information available is as up to date as possible. Regular updates ensures that contact lists are current and reliable.
Application and Usage
Use Cases:
Businesses use Remover to cleanse and update their contact lists, so they have the most current and accurate information for their customers. This is vital for direct mail marketing, customer service, and other communication campaigns.
Implementation:
Companies can integrate Remover data into their CRM systems or use it as part of their data cleansing services to routinely check and update their contact lists. This helps maintain the quality and effectiveness of business communications, preventing the distress caused by sending communications to incorrect or inappropriate recipients.
