PAF Cleansing Services
Improve direct mail delivery rates and ensure database consistency with PAF Address Cleansing Services from Data8.
The improvement and cleansing of addresses reduces undeliverable mail and can improve mailing discounts. Correct addressing can also maintain your brand image and the chances of identifying duplicates within your database.
Our advanced Address Cleansing service compares your address data against Royal Mail’s Postcode Address File (PAF), the primary reference for all address data in the UK.
Benefits of using our PAF Cleansing Services include:
Save Time and Money
Allocate marketing spend to target audiences and reduce time on manually updating data
Reduce Failed Deliveries
Having the correct addresses will help to reduce the cost of handling returns from failed deliveries
Protect Brand
Image
Ensuring address details are correct will help protect brand image by ensuring correct contact addresses
Support When you Need it
Our Client Services and Technical Teams are on-hand to help you get the most out of our PAF Cleansing Services
Our services improve address quality in a number of ways:
- Update address elements, for example postcode changes
- Correct misspellings within address elements
- Insert missing elements, for example missing towns
- Standardise address formatting
We utilise our own software developed over our many years of trading to enable the highest accurate match rates possible. On completion of our process, we return the data with match levels appended to allow you to assess the quality of your records and identify which records are suitable for mailing and highlight where additional information needs to be collected from your customer to complete the address. We provide a range of output options to ensure that the enhanced data is compatible with your systems. Read more about Mailing Files.
Data Sources
At Data8, we pride ourselves on our data independence. Unlike many of our direct competitors we are not owned or influenced by a major data provider and as such we have access to the widest possible range of industry-leading data sources, including Mortascreen, TBR, NCOA, Royal Mail PAF, BT, the DMA, GAS and More…
Ready to get started?
Register to get your free, no obligation data quality audit.
