National Express
Predictive Address lookup service improved user experience and increased the speed of online registration, whilst maintaining accurate and consistent data.
National Express are an intercity coach operator providing services throughout England, Scotland and Wales and run the largest scheduled national coach network in the UK.
Challenge
National Express previously had no address lookup service on their website or mobile apps, meaning address input was a manual task for their customers, presenting a number of challenges including:
- Data captured with misspellings and inconsistent structure
- Inaccurate data affecting communications and customer satisfaction
- User experience issues causing abandoned orders and customer frustration
Objective
National Express recognised that increasing efficiency in address capture would provide a further competitive advantage and required
- A long term solution providing real-time address validation to meet their ongoing business needs
- Access to accurate details in order to provide a high class and dependable service
- Easy Integration with both the website and the mobile app
Solution
National Express contacted Data8 having had previous contact and been referred to them internally. Following a successful free trial provided by Data8 and specific user testing monitoring user experience, the PredictiveAddress service was integrated onto their websites which has delivered a number of key benefits:
- Improved User Experience and increased speed of online registration
- Capture of accurate data in a consistent structure at the point of capture
- Improved communications leading to increased customer satisfaction
