Investing in a robust customer database is a significant business asset. It becomes the beating heart of your business, capturing leads, prospects, and your customers data. The core of any database is the data. Good, quality data leads to better decision making, which improves business insights. Maintaining quality data is a continual business process, requiring a variety of solutions to enable this. If it isn’t continuously maintained it will quickly become inaccurate, leading to poor user adoption, meaning the CRM is not used as intended.

Poor data quality can sometimes lead to customer dissatisfaction, particularly if your new prospects and customers receive badly targeted marketing messages. It is important to not only maintain data quality, but it is important to stop poor quality data entering a CRM.  

Data Quality Solutions

There is a variety of data integration solutions which you may not be aware of that can help improve your organisations data quality. The combination of validation, comprehensive data cleansing tools and innovative de-duplication solutions will allow you to remove all trace of dirty data to unleash the power of a clear, single customer view. Tools are designed to further enhance this view by providing powerful insights into your organisation in real time.  

Let’s look at these solutions in more detail:

Effectively remove duplicates with Duplicare™

Every organisation has duplicates. Large quantities can significantly impact your brand and can lead to costly and unnecessary marketing campaigns. Duplicare™ is our flagship solution which is an automated tool designed to dedupe, merge, and standardise multiple records all at once. Duplicare™ has the power to add value to even the most chaotic of databases, restoring unmatched quality that has been long lost over a sustained period of neglect.

 The key advantages of Duplicare™ include:

• Easy to integrate
• Uses advanced data matching to merge and automate real-time deduplications quickly and seamlessly.
• Businesses can achieve a high-quality database which provides an accurate overall view of your records.
• Eliminates and prevents duplicates with more accuracy, control, and speed than ever before.
• Gain a more accurate insight into sales and demographic statistics.
• Save time and money by contacting the same customers twice, whilst boosting your brand reputation.
• Fuzzy matching: Duplicare™ extends beyond exact matches and meticulously inspects every record for variations in spellings, fuzzy errors, and abbreviations, ensuring no duplicates are missed.
• Build your own custom, matching, merge and exclusion rules
• Multi merging functionality allows you to combine multiple records simultaneously
• Quick merge functionality
• Schedule batch de-dupes
• Phone standardisation
• Address standardisation

Free 14- day trials are available.

We are also able to validate batch data through Dynamics. Using our expertise, you can cleanse large data files containing millions of records, prior to your marketing activities commencing.  Our batch data validation tools include:

Email validation: Our solutions check the structure of your email addresses and can also verify the address is live and accepts messages. This ensures you can be confident that your marketing messages and campaigns will be delivered to the intended recipients.

Phone validation: Data8’s phone validation in batch goes beyond checking the length of the number, it verifies if the number is callable. Our service also identifies if it’s a landline, mobile or international number, validating it and ensuring the number formats correctly.

TPS screening: Our Telephone Preference Service in batch can easily be integrated into Dynamics, allowing you to screen against TPS before placing a call. Protect your company’s reputation and save time by reaching out to the right prospects.