With the festive season over, in comes an influx of make a donation to charity resolutions. An increased volume of donations means more records that could potentially be incorrect or false. Getting the correct information from potential donors is essential to ensure engagement with them, payments can be made, and Gift Aid donations are recorded.

Here are some benefits, including how to reduce donor abandonment to achieve a clean database with accurate and reliable records:

Save Money and Run More Effective Campaigns

With Data8’s Data Cleansing Services, charities can save valuable time and resources by ensuring their records are accurate and up-to-date. By eliminating incorrect data, we help put an end to wasted mailings and ensure every email reaches the right donor.

Here’s how Data8 can help your organisation save money and maximize impact:

• Standardize and complete contact information: Ensure addresses, phone numbers, and emails of supporters in your database are accurate and consistent, enabling regular and reliable communication.
• Screen phone numbers: Check against current TPS lists to avoid calling individuals who have opted out, ensuring compliance and reducing wasted effort.
• Update records for life changes: Identify supporters who have moved or sadly passed away, allowing you to keep your database current and respectful.
• Remove duplicate records: Eliminate duplicates to reduce the cost of sending multiple mailings or emails to the same individual and enhance your organization’s reputation.

Reduce Donor Abandonment and Enhance Supporter Experience

Did you know that 60% of potential donors abandon your non-profit’s donation page before completing their transaction? (Bloomberg, 2024) This represents a huge loss of potential funding. Distractions or frustrations, such as long forms or manual input, can push donors away.

Data8’s Data Validation Services streamline the donation process, offering donors a better, faster experience:

• Real-time address autocompletion: Simplify form entry by autocompleting addresses with fewer keystrokes, making it easier for supporters to donate.
• Validate email addresses and phone numbers instantly: Reduce errors and prevent invalid or mistyped information from being added to your CRM system.
• Verify bank account details: Check bank details at the point of entry to ensure donation payments are accurate and successful.

By providing seamless autocompletion and real-time data checks, Data8 ensures your supporters have a smooth and stress-free experience, helping them focus on what matters—contributing to your cause.