More Partnership & NHS Charities Together
210,287 records were provided of which 144,537 (68.7%) were verified as being full PAF standard. The Data8 Address enhancement online cleansing service improved this to 205095 (97.5%.
Founded in 1989, More Partnership are a fundraising consultancy firm working with universities and charities across the UK. Recently, they have been working with NHS Charities Together on implementing a new CRM system, Raisers Edge, to manage their donor database, which has seen a significant increase in size during the Covid-19 pandemic. To ensure the highest possible data quality from day one in the new system, they implemented Data8’s online cleansing solutions.
Challenge
NHS Charities Together is a membership organisation representing, supporting and championing 240 NHS Charities in the UK, which has recently experienced unprecedented growth in its donor database.
During the Covid-19 pandemic, thousands of individuals across the UK helped to raise money for NHS charities, including Sir Tom Moore’s charity fundraiser which raised over £32 million for NHS Charities Together alone.
His actions, as well as thousands of other individuals raised millions for NHS Charities. Taking advantage of the many ways to raise money online, fundraisers used various platforms such as Virgin Giving, JustGiving, GoFundMe, Paypal as well as Facebook to promote their fundraising activity. This created a significant amount of address data, all following different methodologies for data capture. To help manage this, More partnership were tasked with setting up a new CRM System for the charity based on Raisers Edge.
Objective
To manage the increased volume of data (the majority of which had been created over a three month period since March 2020), More Partnership were tasked with creating a new CRM System for NHS Charities, which needed to be populated with donor details in the correct format to ensure consistency and reduce or eliminate labour intensive tasks such as correcting address formats and ensuring data was of the highest quality possible.
As a resource constrained organisation, data quality within the CRM System was critical; The charity needed to ensure that data imports into Raisers Edge were ‘right first time’ to enable them to focus on communicating effectively with their donor database. A suitable data cleansing solution was required that could correct any address input errors and organise it in such a way that was consistent across all 300,000 records.
Solution
More partnership contacted Data8 to discuss how we could help them manage the inflow of data from the various fundraising platforms and ensure that all address data was standardised before it was imported into Raisers Edge. Understanding the challenges facing both More Partnership and NHS Charities together, our charity specialist recommended using the Data8 online cleansing solution. Since implementing this subscription-free service, More Partnership have identified a number of benefits, including:
- Standardisation of address format
- All data cleansed and verified
- Launch of a new CRM System with accurate data from day one
- 210,287 records were provided of which 144,537 (68.7%) were verified as being full PAF standard. The Data8 Address enhancement service improved this to 205095 (97.5%)
Whilst other data providers were slow in responding to our objectives, Data8 took the time to listen to the needs of the charity and respond to those needs in lightning fashion.
